What is Vevo? | Full Review: How they make Money

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You may have seen the name Vevo in music videos below. And you are wondering what is Vevo? Vevo is a premium music video company committed to providing a voice and a global platform to emerging and established artists from Universal Music Group, Sony Music Entertainment, and Warner Music Group.

Vevo has seen a few changes since its introduction in 2009. Here is a look at the history of Vevo and where it is today.

VEVO is a music company and many music artists want to work with Vevo. This is why there are so many music videos on YouTube.

We shall in this piece, explore the Full Review on Vevo, how they make money, and how you can upload your video on Vevo.

What is Vevo?

Vevo (short for “Video Evolution”) is an American multinational video hosting service that was founded on December 8, 2009 as a joint venture between three major record companies: Universal Music Group (UMG), Sony Music Entertainment (SME) and EMI.

In August 2016, Warner Music Group (WMG), the third largest record company, agreed to license premium videos from their artists on Vevo. Vevo only hosts music videos from Universal Music Group and Sony Music Entertainment that are syndicated on YouTube and its app.

The advertising revenue is shared between Google and Vevo.

About Vevo website

The Vevo.com website was originally a music video streaming platform. Together with its accompanying mobile app, Vevo was initially successful with both viewers and advertisers.

Due to a partnership and profit-sharing agreement with Google, Vevo’s videos were also streamed on YouTube.

But YouTube and Vevo crowded for power and control. In 2018 Vevo waved the white flag and admitted the whole of Austria to YouTube. In the future, Vevo announced that it would close its streaming service and apps and focus on cultivating and sharing original content through other channels.

What does Vevo do now?

Vevo is now responsible for posting more than 450,000 videos, with more than a billion hours per month devoted to its videos. In addition to presenting its artists, Vevo produces original shows, including Ctrl, which follows the journeys of urban music artists, and Rounds, which deals with European artists.

The idea is to remove duplicate music videos from YouTube, have a single high quality official video to show up in search results, thereby getting higher CPM rates and having control over what/doesn’t show in those videos.

Vevo offers music videos from Universal Music Group, Sony Music Entertainment, and EMI. The hosting for Vevo is provided by YouTube, with Google and Vevo sharing the advertising revenue.

Google would host their videos on YouTube and share the profits with them.

Vevo was available in Australia, Brazil, Canada, France, Germany, Ireland, Italy, Mexico, the Netherlands, New Zealand, Poland, the Philippines, Spain, the United Kingdom, and the United States.

Most of Vevo’s videos on YouTube can be viewed by users in other countries, while others show the message “The uploader made this video unavailable in your country”.

What are the benefits of getting your music video on Vevo?

There are some great advantages to getting music on Vevo. Some may not feel important to some artists, others would be deal breakers.

Give your brand a better image

When it comes to branding, your artist / band will look higher quality with the “Vevo” tag. People who love music know who “Vevo” is and will likely love at least some of the artists and bands that are on Vevo as well.

Since Vevo is known for its high quality visual and acoustic content, getting your music video on Vevo will no doubt add credibility to your music brand and help you stand out from the artists who are not on Vevo itself.

Higher earning potential

One of the main advantages of having your music video on Vevo is that it has a higher payout than YouTube channels that monetize their videos. Depending on the audience’s country, Vevo pays an estimated amount of $ 0.00222 to $ 0.0025 per view.

Chance to get more exposure

Vevo offers advertising opportunities such as Vevo LIFT and Vevo Presents that you can use to get your music better known. You also have the option of being listed in genre-specific playlists and being discovered that way.

What are the disadvantages of a Vevo channel?

Unfortunately, there are some drawbacks to getting your own Vevo canal. Definitely worth considering all the downsides of a Vevo canal before deciding if you want to set one up.

Lack of control

One of the downsides is that you can’t update the channel yourself. You need to send a request to your video distributor to have the following details changed:

  • Artist image
  • Channel banners
  • Trailer video
  • Social media links
  • “About” section
  • Google Analytics tracking
  • Linking of Google ads (limited)
  • Recommended channels
  • Playlists

Inability to access some useful functions

You also won’t be able to access your subscriber list, which is a major downside.

Nor can you fully track your YouTube conversions through Google Ads to see how your ads are really doing. When you promote your Vevo video in Google Ads, you can only track its views and clicks.

However, engagements such as “Views Earned”, “Playlist Additions”, and “Subscribers” are not shown in the Google Ads dashboard. You can request a link to Google Ads from some merchants. However, these functions are not fully available and are limited.

It is not possible to get in touch with your subscribers

You cannot reply to comments through your Vevo channel, nor receive notifications of new comments or subscribers. So if you get any comments, you will have to manually review your videos.

Also, you can’t delete / hide comments yourself or “love” comments to make them stand out.

Exposure is not guaranteed

When you have your music video on Vevo, no exposure is guaranteed. You still need to advertise and hook up your music video in the same way. Unless of course, as mentioned, adding to a well-exposed playlist like Vevo’s own playlists of similar music, but having that option is very rare.

Where can I find Vevo content?

The Vevo website is no longer a source for streaming Vevo content. Nevertheless, there are various platforms on which you can enjoy Vevo’s offers.

Look for the Vevo branding in the lower right corner of any music video to make sure you are watching a Vevo production.

YOUTUBE

YouTube is the biggest host of Vevo music videos and shows. Navigate to the Vevo channel on YouTube, which has nearly 20 million subscribers, to view new videos and browse nearly 20,000 videos categorized by genre, albums, playlists, new releases, and more.

APPLE TV

Add the Vevo app to Apple TV for official artist videos, exclusive performances, and original content. Look for content or find new music.

ROKU

Add the Vevo channel on Roku to access 14,000+ HD videos and playlists.

How do I get my music video on Vevo?

If the above pros and cons are for you, there are several different ways you can get your music video to Vevo through the right channels. However, as mentioned earlier, there is no guarantee that Vevo will accept your music video submission.

Fortunately, having the right people set up your Vevo channel isn’t expensive. Below are some of Vevo’s official partners who may be able to distribute your video on their platform.

Vydia

Vydia is an official Vevo partner who can help you set up your video channel. You can set up a channel with unlimited video uploads for just $20 a year.

The $20 package also includes video storage, which means your high quality video will be stored on the servers. This is great for those looking to save space on their hard drives and cloud storage (which we also recommend if possible!).

Vydia also offers to help you with the optional setup of the content ID. That said, when someone uploads your song to YouTube, you get paid for the views that use your content.

Vydia accepts official music videos, lyric videos, and audio videos. The advantage of using Vydia is that there is no fee for any video uploaded or new ISRCs.

Ditto Music

Ditto Music is another official partner of Vevo. As per their pricing plan, they charge you a hefty one-time fee of £99 to create the video channel and a £29 fee to distribute each music video associated with the channel.

Video requirements
Requirements may vary slightly between distributors. However, the general list of requirements for the videos is given below:

  • Must be in Full HD (720p, 1080p, 4k)
  • Use the H.264 compression type
  • .mov or .mp4 files are accepted
  • Video resolution of at least 1920 x 1080 or 1280 x 720
  • To be of high quality in visual and acoustic production and to avoid the use of low quality webcam or phone material (unless otherwise intended for art purposes)
  • At least 7,500 kbps bit rate
  • Sampling rate of 44,100 KHz
  • De-interlaced

Free Vevo

Free Vevo is another official content partner of Vevo. They help get your music videos in Vevo hands and syndicate your content to Yahoo Music, Bet, MTV, VH1, Tango, Fuse TV and others.

Free Vevo claims that any artist from any country can upload and monetize their videos through their service.

With a basic account with Free Vevo you get:

  • A Vevo canal.
  • Free unlimited video uploads.
  • Videos published in 24 hours.
  • Syndication to Vevo partner sites.
  • Support.
  • Monetization.
  • Monthly license billing.

Symphonic distribution

Symphonic offers a slightly different service than those already mentioned. They distribute your videos for $95 per video on some of the most popular digital channels. They claim to send your video to Vevo, TIDAL, Amazon, iTunes and Noiseporn.

If you are interested in video distribution and want your video to be available on as many platforms as possible, then you should try Symphonic.

View Maniac

View Maniac claims if you have high quality videos and are serious about your music career, streaming your content over to Vevo will give your career a boost.

What is the difference between Vevo and YouTube videos

The biggest difference between YouTube and Vevo is the simple fact that YouTube is unlimited in terms of the type of video content on the platform. Vevo, on the other hand, is only intended for music content.

How much can you earn with Vevo?

When it comes to building a music career, money isn’t everything. However, when you distribute your music, sign up for a Performance Rights Organization (PRO) and Sound Exchange, track licensing and placement options, listen to your music on the radio, and so on, it all adds up.

There is no shortage of channels through which you can earn royalties as a musician.

VEVO’s earnings are based on the monetization of ads on your videos and the number of streams (views). The more views your videos get, the more money you will make. The monetization of videos is therefore guaranteed

Vevo pays approximately $0.00222 to $0.0025 per view. In a 2013 study, they paid license fees of around $100 million to artists with a total of 40 to 45 billion views. The CPM claimed by VEVO in one of their interviews with CNET is $25 to $40. However, artists get around 50% or less.

As you are reading the above, the thought of making money from Vevo may have piqued your interest. Reportedly, their payout is the highest of any video hosting site out there.

Conclusion

From experience, Vevo can help artists improve their branding and music careers. When choosing whether to have your music video on Vevo, you should think about the bigger picture.

What is more important? Giving your brand credibility or keeping control of the content you distribute? Both are of course important! It’s all about choosing what’s right for you.

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