Starting and growing a business is not for the faint-hearted. You need to get a good idea, an idea that has been tested and verified, discover a profitable niche and research your target audience. Whether you are selling your products or offering a service, Getting the word out about your products/services is becoming more difficult and time-consuming. Without carefully planned marketing strategies staying in business and making profit becomes unattainable.
So are you looking for ways to rapidly grow your business this year? Want to know the marketing techniques that can help you generate new customers, retain old customers?
Here are 11 Types of Marketing Strategies that will boost your business growth.
If you don’t own a blog, you need to start one immediately. You don’t have to own a website or a blogging platform to write your blog, Use platforms like Quora to answer questions, Medium to post contents or better still take advantage of Linkedin publishing platform to write insightful and fresh contents. Leverage on the power of these high authority websites to increase your reach and build your brand.
2. Social Media
You obviously cannot ignore social media in this digital age, Adding social media connections in your marketing strategy arsenal will only benefit your business. It allows you to target your audience more effectively, expand your target audience and brings in new leads, allows instantaneous feedback from customers, Increases website traffic, search ranking, develops customer service relations and loyalty.
3. Video Tutorials
Creating video tutorials is one of the most effective marketing strategies and means of getting your business the needed exposure. It is one of the most marketing strategies for new products, you can offer Step-by-step tutorials, walk through and How-Tos. Solving customer problems with video tutorials will helps demonstrate expertise in your niche, creates a community for your products/services and increase brand loyalty.
4. Search Engine Optimization
SEO can be overwhelming at the onset, there’s no shortcut to success in SEO. But with constant research, analysis and optimizations you will succeed. A careful planned search engine optimization will increase your website trust hence, help your business grow and meet your business objectives.
5. Build A Powerful Lead Magnet
If you want to generate leads online, then your business needs a lead magnet. Lead magnets are one of the best ways to get more email subscribers. Lead magnets can come in form of a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. Build a Powerful lead magnet that solves a real problem, promises a free bonus, that is very valuable, super-specific and easily digestible.
LinkedIn is important to your business growth because it’s a dedicated business network. According to Statista.com, towards the end of 2016, there were more than 467 million users on LinkedIn, all with the common goal: to connect on a deep, professional level. As a Nigerian business owner you can leverage the growing audience and increase your sales lead by;
– Setting up a LinkedIn Company Page.
– Enhance Your Profile For Search by integrating keywords related to your industry in your profile.
– Grow your network by finding highly targeted customers and connections.
– Promote your business with LinkedIn Groups.
7. Influencer Marketing
The idea of influencer in marketing is to have people who are influential online spread the message about your business for you. It can be in the form of Social Media posts, endorsements, blogger reviews and various other forms of content. Do you know that 62% of consumers are likely to make a purchase if someone they follow on Social Media recommends a product, and Did you know that 92% of consumers have made a purchase after reading about a product on their favourite blog? Influencer marketing is powerful in that it gives you a wider reach, boosts your SEO, Enhances social media presence, Builds customer loyalty and many more. It is a Fundamental Marketing Strategy for your Nigerian Brand. Add this to your Marketing Strategies arsenal and watch your business soar.
8. Facebook Ads with Re-Targeting
Facebook Ads is one of the most effective ways of selling your products or services. You can reach a specific audience with accurate audience targeting, you target by age, interests, location, relationship status etc. But the catch of getting conversion is by re-targeting with Facebook pixel. Pixel tracks every user that comes into your site and you can take advantage of that to build a custom audience. Use Pixels effectively and your conversion will shoot up.
9. Affiliate Program
Most Nigerians don’t understand the power of affiliate marketing as a marketing strategy. Affiliates can provide a good stimulus for growth and expansion. But approaching the right partners is not always easy. You need to have good conversion if you want the bigger affiliate to take you seriously. Anyways you can start building an affiliate program and start reaching out to potential affiliate who can help your business grow. There are many ways to build a successful Affiliate Marketing Program so you don’t get burnt.
10. Email Marketing
Email outreach is one big business growth tool that delivers maximum ROI, you can’t beat the potential of email marketing. While social media marketing might seem more exciting and trendy, email outreach continues to drive results consistently. Statistics offered by eMarketer highlighted that 86% of marketers surveyed listed email marketing as their most effective tool for customer retention.
11. Finally, Don’t forget about existing customers.
We all know that it is important to source for and get new customers for your products/services to make the business sustainable. But, don’t neglect the customers you already have, they play a very important role to the success of your business. As Belle Beth Cooper notes on the Buffer Blog, you could use the “upside-down funnel” approach. This could include making customers feel like they’re part of the business, part of an exclusive club, giving them something extra, and making them feel like VIPs.
What other marketing strategies are you employing in your business for growth?
Are you getting the required results?